Recently I was at a friend's housewarming. (wow, there are a million ways I could go with that intro!)
I was introduced to someone as running a business called Queen B blah blah blah! The woman (who I had never met before) exclaimed excitedly that she had recently been on our website and that our candles were 'divine'. I asked the next obvious questions - "What is your name?" (because I process all the orders myself, I would have recognised the name) and "What did you order?". She looked a little embarrassed. Turns out she didn't order from us!
I was fascinated. It is seldom that I get to meet someone who has been on our website who could tell me completely independently what s/he thought and why s/he didn't order.
She told me that she had ended up ordering from one of our "competitors" (who she named) because they had 100 x 8-9 hour tealights which were cheaper than ours.
I was a little shocked to be honest. I hadn't realised that they had launched a new product. Before we made beeswax tealights, I had burned hundreds of the tealights from the Northern NSW maker and they had never burned for longer than 5-6 hours. Being the nerd that I am, I looked up the website as soon as I got home. Mmmmm 5-6hr tealights gone and now reading "8-9 hour" tealights (which looked EXACTLY the same - a little larger than our 4 hour tealight).
I bought some.
At the same time I bought some of the tealights from the WA manufacturer whose name keeps coming up.
Well, they say that a picture speaks a thousand words. Here's what I found. I performed 4 tests, then shocked at what I was seeing, bought time lapse photography software and filmed it so that you could see too.
Here's the summary from the last 10 seconds of the video.
Tealight Test # 1
WA Manufacturer
Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.
- "4 hr" tealight - $15 (box of 10) = $1.50 ea @ 3.17 hrs = 47c/hr
- "7 - 8 hr" tealight - $20 (box of 10) = $2.00ea @5.25 hrs = 38c/hr
- "4 hr" tealight - $20 (box of 9) = $2.22 ea @ 5.58 hrs = 40c/hr
- "8 - 9 hr" tealight - $25 (box of 9) = $2.77 ea @ 8.25 hrs = 34c/hr
- "8 - 9hr" tealight - $15 (box of 5) - $3.00ea @ 4.67hrs = 64c/hr
Queen B beeswax candles are made with 100% pure Australian beeswax a pure cotton wick and copious amounts of hand made love. We stock beautiful and stylish candle holders, personalised candles, votive candles and pillar candles that nourish the human spirit and our environment.
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